We wanted to accomplish a number of things when people entered the space: make it crystal clear where you were with prominent branding, create a comfortable front desk + waiting space for visitors, and create a visual barrier between guests arriving, and the rest of floor one, where employees often worked.
We worked with 3didentity to conceptualize and bring to life our giant ‘black box’ – they nailed it. We did a black on black design, and fabricated the box so that the front panel had our topographic brand pattern routed into it for subtle visual texture, with a giant backlit version of our symbol. We also built it so you could change the color of the lighting both behind the logo and at the front desk (which 3DID was able to retrofit on the desk itself – desk provided by Pear Workplace Solutions). To top it off, the back portion of the box was a custom-designed closet to house our giveaway swag and promotional items.