Field Days 2018
Level Up Your User Conference
As the first user conference post-rebrand for GoSpotCheck, I led the in-house creative team, in collaboration with Studio Mast, to bring year 3 of "Field Days" to life.
As the first user conference post-rebrand for GoSpotCheck, I led the in-house creative team, in collaboration with Studio Mast, to bring year 3 of "Field Days" to life.
2018 brought another year for the annual GoSpotCheck user conference, Field Days. In what was its third iteration, the theme was “Level Up” and so that’s what we brought to life. The entire Field Days sub brand was given new life. We partnered with branding experts, Studio Mast, who led design and execution.
Main lesson on this project: it is always possible to do more with less. We were fortunate to have a decent budget, but it was not unlimited. So we spent our dollars on solid brand and identity work, and got creative with execution in the materials we used and various ways in which we activated the physical spaces.
The event ended up being just shy of the attendance goal, but was the best GSC user conference to date, with raving customer feedback. My team hit every deadline and stayed under budget.
Environmental Branding, Interior Design, Graphic Design, Brand Identity, Creative & Art Direction, Brand Strategy
Thanks to the full internal GoSpotCheck team, notably Marketing and Design.
Art Direction & Lead Design: Studio Mast
Photography: Friends & Lovers Photography
Videography: Chris Barron
Production & Signage: Harmonic Media
Vinyl: Midnight Visuals
T-Shirts: A Small Print Shop
