A lot of people don't love cold marketing. But you know what they do love? Hot sauce. In collaboration with the Thanx marketing team, I led art direction and design for our "Secret Sauce" direct mail campaign.
The hardest part of marketing is getting your message in front of the right people. After a number of digital-only campaigns, the internal Thanx marketing team decided it was time to try something new: a spicy new direct mail campaign. We developed hot sauce packages to ship directly to prospects as gifts. The sauces were both delicious and informative. I provided creative direction and brand design for the campaign.
Check out the full Thanx rebrand project here.
Graphic Design, Brand Identity, Creative & Art Direction, Brand Strategy
Shout out to my marketing partner-in-crime, Jen, who led this full campaign including strategy and copywriting.
An enterprise-grade brand needs an enterprise-grade marketing website. As the first public-facing asset post-brand refresh, I partnered with Thanx’s VP of Marketing to do a complete overhaul of the website.
A good friend of mine came to me with an idea for a location-sharing app for families. We co-founded Kaylo, and launched the iOS app, Kaylo Care.
