Meaningful, worthwhile content
Personally, I’ve had many years experience amongst marketers, and I’ve learned a lot about what works and what does not. I’m happy to say, that while tedious, this piece of content was one of the most fulfilling because it is researched, in-depth QUALITY content and not just 50+ pages of fluff (yes, it is over 50 pages – for BOTH the Restaurant and Retail editions). There was a lot of back and forth to figure out how we properly convey so much content, without either overwhelming the reader, or making things so condensed that it was too daunting.