RHI Group invests in digital marketing companies that leverage consumer data to help Retailers market more effectively. I was tasked with redoing their website … in 1 week’s time. I provided design and development – and minor logo updates – and worked with their team for content.
The biggest driver for this project was timeline, and we delivered. I utilized modern HTML + CSS, which also helped improve the site from a ~79 page speed score to 99. Lastly, the old site was not fully responsive, and so not only was that fixed, but I also made the site fully fluid meaning that the site will scale up and down no matter your screen size, as opposed to defining specific breakpoints. Here’s a great summary of “fluid” vs “responsive” web design.
Their old site was fine, with no significant concerns from RHI Group themselves. However, it just felt a bit dated, and needed to reflect their new business objectives and team. We didn’t over-engineer this: the original site was a single page, so we kept it that way, and optimized for speed with minimal new branding elements.
Old on right, New on left
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