RHI Website

A single page site for investors

When RHI Group needed a quick but professional updated website, we worked together to launch a new landing page in 1 week's time.

Photo of a laptop showing the RHI Group single page website designed and developed by Brennan Gilbert

A project initiated by one of RHI Group's portfolio companies, Thanx, this website was a great, quick launch. The site updated the RHI brand, and clarified messaging for their audiences. I led creative direction, the brand update, UI design, and development.

Highlights

  • Fluid typography – As a fun experiment, we implemented fluid typography on the site. Traditionally, type sizing (for example, having your primary headlines set to 48 pixels) is based on a few breakpoints: make it X size for desktops, Y size for tablets, and Z size for mobile.
  • 100% static for speed – I built the landing page using only HTML + CSS; no backend, no JS. By keeping things simple, we could move lightning fast and drastically improve load times.
  • Brand update – With brand design at my core, I couldn't help but update RHI Group's logo while doing this project. I fixed alignment, and minor typography issues, and updated the color palette to reflect the broader brand & portfolio companies.
Launch Website

Services

UI Design

Graphic Design, Brand Identity, Creative Consulting, UI Design

Development

Implementation, art direction, project management, web development

Credits

Client-side

The Thanx Leadership Team

Screenshot mockup of the RHI Group website update by Brennan Gilbert, showing the top section
Screenshot mockup of the RHI Group website update by Brennan Gilbert, showing the middle section
Additional images coming soon

Before vs After

The original RHI Group website – as with most investor websites – was function over form. While a quick process, we prioritized updating the brand identity to align RHI Group and it's sub-brands, update messaging, improve site speed, and make the site responsive.

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Updated logos for RHI Group, designed by Brennan Gilbert on behalf of Thanx
Clean, minimal red and blue infographic showing "Known" vs. "Unknown" customers for retail
Mobile mockups of the RHI Group website, designed by Brennan Gilbert
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Other projects

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Thanx.com

Thanx for the massive website

An enterprise-grade brand needs an enterprise-grade marketing website. As the first public-facing asset post-brand refresh, I partnered with Thanx’s VP of Marketing to do a complete overhaul of the website.

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Street poster showcasing the 1-800-PeopleOps brand. The poster shows a photo of a woman with glasses below the tagline, "Supported People, Support the Dream." and the 1-800-PeopleOps logo at the top-left.
1-800-PeopleOps

Support the Team, Support the Dream

When Em, Founder of 1-800-PeopleOps, decided to create her own people operations agency, she knew she wanted a brand that was the perfect balance between playful & professional. Over one quarter, I partnered with her to bring this new brand to life.

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Brand Design
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UI Design
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DV
Development
Photo realistic mockup of a Thanx billboard
Thanx Brand Refresh

From mom & pop to top spot

Thanx had a brand without an identity. Initially founded as a company tailored towards working with small businesses, Thanx needed a brand that reflected their evolution into an enterprise business that attracted enterprise customers. As Brand Design Director, I led the ID refresh, from review, strategy, and creative direction, to design, implementation, and iteration.

BD
Brand Design
D
Direction

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