Initial Surveys & Data
Prior to beginning anything, including the branding work, my business partner and I sent out a survey to our target audience to get some general sentiments about the app. We validated some of our initial assumptions, and though we could tell there was a bit of a “why would anyone need this?”, we decided to push through.
Eventually, we found out that question was bigger than we thought and the app never found a sweet spot. In any case, we learned a lot throughout the process.