GoSpotCheck Medtronic Case Study

When GoSpotCheck was entering the medical field, my internal marketing team was tasked with creating a new case study using a flagship customer, Medtronic. We met the customer at their location for a 2-day shoot for both a video testimonial and photographic assets. I led art direction, and managed budget + resources.

Lessons Learned

Small budgets aren’t a dealbreaker. We used our customers and internal staff for modeling. We partnered with trusted vendors on video and photography. We shot on-location with the customer, for free. All in all, I learned that sometimes a small budget can be just the constraint needed for creative, quality work.


  • Art Direction
  • Branding
  • Strategy

The Team

  • GSC Marketing Team [Modeling & Logistics]
  • Medtronic Team [Modeling & Testimonials]
  • Chris Barron [Videography]
  • Friends & Lovers Photography [Photography]