The Logo
The centerpiece for the full brand refresh: our logo. When we worked with Studio Mast, we’d made the ask that the logo be left alone. But when you work with experts, they help you see things you may not have seen yourself… the logo at that time was convoluted. The “spotcheck” symbol was directly inside the logo as the “o” in “Go”. They proposed pulling it out, so that it could have better brand equity on its own, allow the wordmark of “GoSpotCheck” to do the same, and all the while increase legibility. Great call.
I designed the original logo, and Studio Mast did the update shown here.