Fieldguide Beer Labels 2019

Colorado-based IT startup, Fieldguide, came to me for a less typical freelance project: they wanted custom beer labels for their 2 entries to the 2019 Colorado Startup Brews competition. Their co-founder, Joseph Gerlach, told me “we want the best label at the party.”


I’m happy to report that not only did the client LOVE their final labels, but they did, in fact, win 3rd place for best label designs at the event. Even the small wins are worth celebrating!


  • Art Direction
  • Branding
  • Illustration