Denver Headshot Company had a familiar problem: an exceptional service, but a forgettable brand identity. I partnered with CEO/Founder Jackie to build a professional identity reflecting the brand’s true essence.
As competition became more stiff, Denver Headshot Company decided it was time for a new brand identity. I partnered with CEO & Creative Director, Jackie Zoeller, to create an identity based in strategy and competitive differentiation.
Branding
Art Direction
Special thanks to Jackie for trusting me with this project
When Jackie first approached me about a rebrand, she felt that her previous logo had run its course, and never felt that strong to begin with. The generic "D" in an outlined circle paired with the all caps type treatment created an identity that was very easy to forget.
During the initial brand research phase, I worked closely with Jackie to outline her brand goals and aspirations, and how that might feel in the rebrand. It was clear that the old mark was cold and lifeless; not at all the image you want to project as a photography studio that prides itself on helping people feel alive in their headshots.
And so, we landed on an identity that made the brand feel more fun while still professional, and one that prioritized legibility for copyright and SEO purposes. The new mark is subtle, made up of 3 smiling headshots, which are further emphasized in the icon versions of the logo.
When Em, Founder of 1-800-PeopleOps, decided to create her own people operations agency, she knew she wanted a brand that was the perfect balance between playful & professional. Over one quarter, I partnered with her to bring this new brand to life.
A good friend of mine came to me with an idea for a location-sharing app for families. We co-founded Kaylo, and launched the iOS app, Kaylo Care.
